When starting an adventure with e-business, we should answer a very significant question — what is e-business? Industry literature cannot give the answer unambiguously, which can only mean one thing — it is a field that is constantly growing and it offers new development prospects.
The difficulty with precise definition of the concept of e-business consists in the constant changes resulting from the development of IT technologies. Currently, e-business may be defined as conscious actions of a company that aim to use the Internet’s benefits. The components of these actions are e.g. activities done in terms of e-commerce and e-marketing.
Advantages of e-business:
Currently, more and more companies decide to start their operations based on the company’s strategy and its image on the Internet. These activities can be named as modern e-business, in which the entrepreneur is aware of the value and profit of an effectively conducted campaign in social media combined with positioning in search engines and a well-created website.
E-business is about creating relationships with customers, and with the help of monitoring, we may have constant access to opinions and comments regarding our activities. The Internet is also a source of valuable information that Customers often give unknowingly while interacting with us. It is therefore undeniable that with the entry of a company into the world of e-business, our approach to running the company will irreversibly change.